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theLane Agency, Nick Nairn and Lidl; the perfect Christmas Combo
Against tight turnaround times, theLane Agency team worked on behalf of long-standing client Nick Nairn Cook School to target the Scottish media with the Nick Nairn and Lidl £50 Christmas dinner – a few phone calls later and column centimetres of coverage were literally flowing down the chimney as copy and pics as well as a strategically placed url found their way to the sought-after Christmas editorial pages.