News
Peter Vardy appoint theLane Agency to manage their media buying and online e-campaigning
theLane Agency’s motor trade experience is second-to-none with a dedicated inhouse motors team with years of experience in the sector. The Peter Vardy team selected theLane Agency on the basis of genuine expertise within the sector, combined with excellent negotiation skills within press advertising and the ability to add value to the skills mix of their in-house team. Able to call on top-up design services, as well as e-campaigning, the media buying prowess of theLane team has enabled the Vardy team to enjoy excellent strategic planning support alongside fast turnarounds from a very responsive team of people who love the motor trade, and aren’t ashamed to admit it!